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JOURNAL PUBLICATIONS

Lujun Su, Mengyuan Li, and Scott R. Swanson (2024), “The influence of organizational interpersonal climate on the belonging, well-being, and citizenship behaviors of tourism practitioners”, Journal of Hospitality and Tourism Management, 58, 419-431.

Lujun Su, Bocong Jia, and Scott R. Swanson (2024), “Matching Crisis Event with Destination Response Strategy”, Journal of Travel Research. 1-24.

Chang, Kuei-Feng, Maxwell K. Hsu, and Scott R. Swanson (2023), “How to Decode the Value-Consequence-Attribute Relationship: The Application of TISM and ANP Techniques,” Journal of Modeling in Management, 18(2), 318-342.

Su, Lujun, Xiaojie Yang, and Scott R. Swanson (2023), “The Influence of Motive Attributions for Destination Social Responsibility on Residents’ Empowerment and Quality of Life,” Journal of Travel Research, 62(8), 1737-1754.

Su, Lujun, Xiaojie Yang, and Scott R. Swanson (2022), “The Impact of Spatial-Temporal Variation on Tourist Destination Resident Quality of Live,” Tourism Management, 93, 1-14. 

Su, Lujun, Jin Cheng, and Scott R. Swanson (2022), “The Companion Effect on Adventure Tourists’ Satisfaction and Subjective Well-being: The Moderating Role of Gender,” Tourism Review. 77(3), 897-912.

Su, Lujun, Qingyue Yang, Scott R. Swanson, and Ning Chris Chen (2022), “The Impact of Online Reviews on Destination Trust and Travel Intention: The Moderating Role of Online Review Trustworthiness,” Journal of Vacation Marketing, 28(4), 406-423. doi.org/10.1177/13567667211063207

He, Xuehuan, Jin Cheng, Scott R. Swanson, Lujun Su, and Dongbin Hu (2022), “The Effect of Destination Employee Service Quality on Tourist Environmentally Responsible Behavior: A Moderated Mediation Model Incorporating Environmental Commitment, Destination Social Responsibility and Motive Attributions,” Tourism Management, 90. 

Swanson, Scott R., J. Charlene Davis, Mario Gonzalez-Fuentes & Kim R. Robertson (2021), “In These Unprecedented Times: A Critical Incidents Technique Examination of Student Perceptions’ of Satisfying and Dissatisfying Learning Experiences,” Marketing Education Review, 31(3), 209-225. 

Su, Lujun, Jin Cheng, and Scott R. Swanson (2020), The Impact of Tourism Activity Type on Emotion and Storytelling: The Moderating Roles of Travel Companion Presence and Relative Ability, Tourism Management, 81, 

Scott R. Swanson (2020), “An Exploration of Vicarious Embarrassment in the College Classroom,” Journal for Advancement of Marketing Education, 28(2), 25-37.

Lujun Su, Jin Cheng, and Scott R. Swanson (2020), “The Impact of Tourism Activity Type on Emotion and Storytelling: The Moderating Roles of Travel Companion Presence and Relative Ability,” Tourism Management, 81, 104-138. Doi.org/10.1016/j.tourman.2020.104138

Swanson, Scott R. and J. Charlene Davis (2020), "Gen Z's Conception of Marketing," Journal for Advancement of Marketing Education, 28(1), 26-35.

Xuehuan He, Lujun Su, and Scott R. Swanson (2020), “The Service Quality to Subjective Well-being of Chinese Tourists Connection: A Model with Replications,” Current Issues in Tourism, 23(16), 1-17.

Lujun Su and Scott R. Swanson (2020), “A Scale to Measure Residents Perceptions of Destination Social Responsibility,” Journal of Sustainable Tourism, 28(6), 873-897.

Lujun Su and Scott R. Swanson (2020), “The Effect of Personal Benefits from, and Support of, Tourism Development: The Role of Relational Quality and Quality-of-Life,” Journal of Sustainable Tourism, 28(3), 433-454.

Kesha K. Coker, D. Joel Whalen and Scott R. Swanson (2019), Shining in the Classroom with Teaching Moments, Marketing Education Review, 29(2), 147-152, DOI:

Swanson, Scott R. (2019), “The Defining Dozen: Undergraduate Business Students Preconceived Views of Marketing,” Marketing Education Review, 29(1), 3-16. 

Su, Lujun, and Scott R. Swanson (2019), “Perceived Corporate Social Responsibilities Impact on the Well-being and Supportive Green Behaviors of Hotel Employees: The Mediating Role of the Employee-Corporate Relationship,” Tourism Management, 72, 437-450.

Su, Lujun, Scott R. Swanson and Xiahong Chen (2018), “The Relationship of Perceived Service Quality with Revisitation and Subjective Well-Being of Chinese Tourists: The Role of Emotions and Destination Identification,” Tourism Review International, 22(2), 131-142.

Su, Lujun, Scott R. Swanson and Maxwell Hsu (2018), “Tourists’ Social Responsibility Perceptions of an Urban Destination in China: The Mediating Role of Consumption Emotions,” Journal of China Tourism Research, 14(3), 310-333.

Su, Lujun, Scott R. Swanson and Xiaohong Chen (2018), “Reputation, Subjective Well-being, and Environmental Responsibility: The Role of Satisfaction and Identification,” Journal of Sustainable Tourism, 26(8), 1344-1361.

Coker, Kesha K., Joel Whalen, and Scott R. Swanson, (2018), “Teaching Moments-Rapidly Diffusing Pedagogical Advances: Turkey Attack! Cialdini’s Six Principles of Persuasion,” Marketing Education Review, 28(3), 155-158.

Xuehuan He, Dongbin Hu, Scott R. Swanson, Lujun Su, and Xiaohong Chen, (2018), “Destination Perceptions, Relationship Quality, and Tourist Environmentally Responsible Behavior,” Tourism Management Perspectives, 28, 93-104.

Yeh, Jian He, Stephen W. Wang, Maxwell K. Hsu and Scott R. Swanson (2018), “Key Account Relationship Management: The Moderating Effects of Relationship Duration and Transaction Volume,” The Service Industries Journal, 38(7/8), 379-401. DOI:

Su, Lujun, Scott R. Swanson, Maxwell Hsu, and Xiaohong Chen (2017), “How does Perceived Corporate Social Responsibility Contribute to Green Consumer Behavior of Chinese Tourists: A Hotel Context,” International Journal of Contemporary Hospitality Management, 29(12), 3157-3176. 

Su, Lujun, and Swanson, Scott R. (2017), “The Effect of Destination Social Responsibility on Environmentally Responsible Behavior: Compared Analysis of First-time and Repeat Tourists,” Tourism Management, 60, 308-321. 

Su, Lujun, Maxwell Hsu and Scott R. Swanson (2017), “The Effect of Tourist Relationship Perception on Destination Loyalty at a World Heritage Site in China: The Mediating Role of Overall Destination Satisfaction and Trust,” Journal of Hospitality and Tourism Research, 41(2), 180-210. DOI: 10.1177/1096348014525630

Lujun Su, Scott R. Swanson and Xiaohong Chen (2016), “The Effects of Perceived Service Quality on Repurchase Intentions and Subjective Well-being of Chinese Tourists: The Mediating Role of Relationship Quality,” Tourism Management, 52(February), 82-95. DOI: 10.1016/j.tourman.2015.06.012

Su, Lujun, Scott R. Swanson, Sydney Chinchanachokchia, Maxwell Hsu, and Xiaohong Chen (2016), “Reputation and Intentions: The Role of Satisfaction, Identification, and Commitment,” Journal of Business Research, 69(9), 3261-3269.

Lujun Su, Scott R. Swanson and Xiaohong Chen (2016), “The Impact of Perceived Service Fairness and Quality on the Behavioral Intentions of Chinese Hotel Guests: The Mediating Role of Consumption Emotions,” Journal of Travel and Tourism Marketing, 33(1), 88-104 (Special Issue on Tourism Marketing Research: Current Issues).

Su, Lujun, Scott R. Swanson and Xiaohong Chen (2015), “Social Responsibility and Reputation Influences on the Intentions of Chinese Huitang Village Tourists: Mediating Effects of Satisfaction with Lodging Providers,” International Journal of Contemporary Hospitality Management, 27(8), 1750-1771.

Swanson, Scott R., Carol Azab and J. Charlene Davis (2015), “A View from the Aisle Revisited: Delight and Outrage in the Classroom,” Marketing Education Review, 25(3), 215-232.

Chuck Tomkovick and Scott R. Swanson (2014), “Using StrengthsFinder to Identify Relationships between Marketing Graduate Strengths and Career Outcomes,” Marketing Education Review, 24 (3), 197-211.

Scott R. Swanson, Yinghua Huang and Baoheng Wang (2014), “Hospitality Based Critical Incidents: A Cross-Cultural Comparison,” International Journal of Contemporary Hospitality Management, 26 (1), 50-68.

Frankel, Robert, Scott R. Swanson and Mariusz Sagan (2013), “Services Switching, Word-of-Mouth, and New Provider Search: A Five Country Exploratory Study,” International Journal of Management and Marketing Research, 6 (2), 11-20.

Scott R. Swanson and Karla A. Wald (2013), “A Picture is Worth a 1,000 Words: Using Collage to Explore Students Beliefs and Feelings about Marketing,” Marketing Education Review, 23 (1), 11-16.

Scott R. Swanson and Chuck Tomkovick (2012), “Marketing Internships: How Values and Search Strategies Differ across the Student-Employer Dyad,” Marketing Education Review, 22 (3), 253-264. 2012 MER Best Article of the Year Award

Scott R. Swanson and J. Charlene Davis (2012), “Delight and Outrage in the Performing Arts: A Critical Incidence Analysis,” Journal of Marketing Theory and Practice, 20 (3), 263-278.

Chun-yang Wang, Maxwell K. Hsu and Scott Swanson (2012), “Determinants of Tourism Destination Competitiveness in China,” Journal of China Tourism Research, 8 (1), 97-116.

Swanson, Scott R. and Maxwel Hsu (2011), “The Effect of Recovery Locus Attributions and Service Failure Severity on Repurchase and Word-of-Mouth Behaviors in the Hospitality Industry,” Journal of Hospitality & Tourism Research, 35 (4), 511-529.

Scott R. Swanson and Chuck Tomkovick (2011), “Perspectives from Marketing Internship Providers,” Marketing Education Review, 21 (2), 163-176.

Swanson, Scott R., Robert Frankel, Mariusz Sagan, and Douglas L. Johansen (2011), “Private and Public Voice: Exploring Cultural Influence,” Managing Service Quality, 21 (3), 216-239.

Maxwell K. Hsu, Yinghua Huang and Scott Swanson (2010), “Grocery Store Image, Travel Distance, Satisfaction and Behavioral Intentions: Evidence from a Midwest College Town,” International Journal of Retail & Distribution Management, 38 (2), 115-132.

Swanson, Scott R. and Maxwel Hsu (2009), “Critical Incidents in Tourism: Failure, Recovery, Customer Switching, and Word-of-Mouth Behaviors,” Journal of Travel and Tourism Marketing, 26 (2), 180-194.

Davis, J. Charlene and Scott R. Swanson (2009), “The Importance of Being Earnest or Committed: Attribute Importance and Consumer Evaluations of the Live Arts Experience,” Journal of Nonprofit & Public Sector Marketing, 21 (1), 56-79.

Gwinner, Kevin, Brian V. Larson and Scott R. Swanson (2009), “Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit,” International Journal of Management and Marketing Research, 2 (1), 1-15.

Swanson, Scott R., Tom Colwell and Yushan Zhao (2008), “Motives for Participation and Importance of Social Support for Athletes with Physical Disabilities,” Journal of Clinical Sports Psychology, 2 (4), 317-336.

Swanson, Scott R. and Kevin Gwinner (2008), “An Examination of the Undergraduate Sports Marketing Curriculum: Tying Together Course Objectives and Assignments,” Sport Management Education Journal, 2 (1), 38-57.

Swanson, Scott, J. Charlene Davis and Yushan Zhao (2008), “Art for Art’s Sake? An Examination of Motives for Arts Performance Attendance,” Nonprofit and Voluntary Sector Quarterly, 37 (2), 300-323.

Swanson, Scott R., J. Charlene Davis and Yushan Zhao (2007), “Motivations and Relationship Outcomes: The Mediating Role of Trust and Satisfaction,” Journal of Nonprofit & Public Sector Marketing, 18 (2), 1-25.

Swanson, Scott R. (2007), “Assertiveness and Aggressiveness as Potential Moderators of Verbal Intentions Following Unsatisfactory Service,” Psychological Reports, 100, 467-475.

Swanson, Scott and J. Charlene Davis (2006), “Arts Patronage: A Social Identity Theory Perspective,” Journal of Marketing Theory and Practice, 14 (2), 125-138.

Frankel, Robert, Scott R. Swanson and Mariusz Sagan (2005), “The Role of Individualism/Collectivism in Critical Classroom Encounters: A Four Country Study,” Journal of Teaching in International Business, 17 (1/2), 33-60.

Swanson, Scott, Robert Frankel and Mariusz Sagan (2005), “Classroom Encounters: Exploring the Impact of Cultural Differences,” Marketing Education Review, 15 (Fall), 37-48.

Walsh, Gianfranco, Kevin P. Gwinner and Scott R. Swanson (2004), “What Makes Mavens Tick? Exploring the Motives of Market Mavens’ Initiation of Information Diffusion,” Journal of Consumer Marketing, 21 (2), 109-122.

Swanson, Scott R., Kevin Gwinner, Brian V. Larson, and Swinder Janda (2003), “Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender Differences,” Sport Marketing Quarterly, 12 (3), 151-157, 160-162.

Kevin Gwinner and Scott R. Swanson (2003), “A Model of Fan Identification: Antecedents and Sponsorship Outcomes,” Journal of Services Marketing, 17 (3), 275-294.

Swanson, Scott R. and Charlene Davis (2003), “The Relationship of Differential Loci with Perceived Quality and Behavioral Intentions,” Journal of Services Marketing, 17 (2), 202-219.

Robert Frankel and Swanson, Scott R. (2002), “The Impact of Faculty-Student Interactions on Teaching Behavior: An Investigation of Perceived Student Encounter Orientation, Interactive Confidence, and Interactive Practice,” Journal of Education for Business, 78 (November/December), 85-91.

Swanson, Scott R. and Robert Frankel (2002), “A View from the Podium: Classroom Successes, Failures and Recovery Strategies,” Marketing Education Review, 12 (Summer), 25-35.

Swanson, Scott R. and Scott W. Kelley (2001), “Attributions and Outcomes of the Service Recovery Process,” Journal of Marketing Theory and Practice, 9 (Fall), 50-65.

J. Charlene Davis and Scott R. Swanson (2001), “Navigating Satisfactory and Dissatisfactory Classroom Incidents,” Journal of Education for Business, 76 (5), 245-250.

Swanson, Scott R. and Scott W. Kelley (2001), “Service Recovery Attributions and Word-of-Mouth Intentions,” European Journal of Marketing, 35 (1/2), 194-211.

Swanson, Scott R. and J. Charlene Davis (2000), “A View from the Aisle: Classroom Successes, Failures, and Recovery Strategies,” Marketing Education Review, 10 (2), 17-25.

Swanson, Scott R. (1999) “Reexamination of Assertiveness and Aggressiveness as Potential Moderators of Verbal Intentions,” Psychological Reports, 84 (3), 1111-1114.

Michael J. Dorsch, Scott R. Swanson, and Scott W. Kelley (1998), “The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers,” Journal of the Academy of Marketing Science, 26 (Spring), 128-142.

Swanson, Scott R. and Roger P. McIntyre (1998), “Assertiveness and Aggressiveness as Potential Moderators of Consumers’ Verbal Behavior Following a Failure of Service,” Psychological Reports, 82, 1239-1247.

Swanson, Scott R., Scott W. Kelley, and Michael J. Dorsch (1997), “Inter-Organizational Ethical Perceptions and Buyer-Seller Relationships,” Journal of Business-to-Business Marketing, 4(2), 3-31.

Gross, James R., J. Kim DeDee, and Scott R. Swanson (1993), “Customer Attributes and Their Effect on Service and Product Quality Perceptions: An Empirical Study,” International Journal of Quality and Reliability Management, 10, 14-24.

CONFERENCE PROCEEDINGS AND ABSTRACTS

Swanson, Scott R. (2024), “Critical Classroom Incidents: Emotional and Behavioral Reponses of Marketing Students,” American Marketing Association International Collegiate Conference: Ready to Launch Conference Proceedings. New Orleans, LA.

Swanson, Scott R. and J. Charlene Davis (2020), “Gen Z’s Understanding of Marketing,” Marketing Management Association Annual Spring Conference Proceedings. Chicago, IL.

Swanson, Scott R., Xuehuan He, and Lujun Su (2020), “A Spatial and Temporal Replication of the Impact of Service Quality on Tourist Subjective Well-being,” Marketing Management Association Annual Spring Conference Proceedings. Chicago, IL. Best Paper Sports, Events & Recreation Marketing Track. MBAA International Distinguished Research Award.

Swanson, Scott R. (2020), “An Exploratory Study of Vicariously Embarrassing Classroom Incidents,” American Marketing Association International Collegiate Conference: Greater Together. G Kitzmiller (ed), New Orleans, LA. Best Paper Award.

Swanson, Scott R. (2018), “An Application of Anthropomorphism: Mascots as Effective Branding Communication Sources,” Society for Marketing Advances Conference - Back to the Future: Revisiting the Foundations of Marketing, Jie G. Fowler and Jeri Weiser (eds), West Palm Beach. FL. 435.

Tanner, John F., Scott R. Swanson, and Karen Hopkins (2018), “Making the Most of Teaching Research Opportunities: Research Methods for All Scholars, Not Just Teaching Scholars,” Society for Marketing Advances Conference - Back to the Future: Revisiting the Foundations of Marketing, Jie G. Fowler and Jeri Weiser (eds), West Palm Beach. FL. 244.

Swanson, Scott R. and Lujun Su (2018), “Hotel Employee Well-being and Supportive Green Behaviors: The Impact of Social Responsibility, Trust, and Identification,” Society for Marketing Advances Conference - Back to the Future: Revisiting the Foundations of Marketing, Jie G. Fowler and Jeri Weiser (eds), West Palm Beach, FL. 285-286.

Swanson, Scott R. (2018), “Student Perceptions of Marketing Reconsidered,” Marketing Management Association Annual Spring Conference Proceedings: Putting the Pieces Together, Lisa Lindgren and Leila Samii (eds), Chicago, IL. 100. ISSN 2325-3568 (Print), ISSN 2325-3576 (Online)

Swanson, Scott R., Xuehuan He, Dongbin Hu, and Lujun Su (2018), “Tourist Perceptions and Environmentally Responsible Behavior: The Mediating Role of Relational Quality,” Marketing Management Association Annual Spring Conference Proceedings: Putting the Pieces Together, Lisa Lindgren and Leila Samii (eds), Chicago, IL. 83. ISSN 2325-3568 (Print), ISSN 2325-3576 (Online)

Swanson, Scott R. (2017), “Turkey Attack! An Introduction to Cialdini’s Six Principles of Persuasion,” Society for Marketing Advances: Ethical Decisions in Lifestyle Choices, Jie G. Fowler and Jeri Weiser (eds), Louisville, KY. 462.

Swanson, Scott R. and Lujun Su (2017), “Destination Reputation: The Moderating Role of Relationship Quality on Subjective Well-being and Environmentally Responsible Behaviors.” Society for Marketing Advances: Ethical Decisions in Lifestyle Choices, Jie G. Fowler and Jeri Weiser (eds), Louisville, KY. 402.

Swanson, Scott R., Brian Larson, and Kevin Gwinner (2017), “Understanding the Impact of Fan Identification on Attitudes and Intentions: The Moderating Effect of Onsite Sponsor Activation,” 29^th Annual Conference of the International Academy of Business Disciplines: Utilizing Dialog and Understanding to Navigate Uncertain Political and Economic Times, Cindi Smatt (ed), New Orleans, LA. 49.

Swanson, Scott R. (2017) “Perceptions of Marketing: A View from the Aisle,” 39th Annual American Marketing Association International Collegiate Conference: Power in Connections. John A. Schibrowsky (ed), New Orleans, LA. 45. Best Paper Award.

Swanson, Scott R., Lujun Su, and Maxwell Hsu (2016) “Corporate Social Responsibility and Green Consumer Behavior,” Academy of Business Research Fall 2016 Conference. Randall Valentine (ed), Biloxi MS. 83. Best Paper Award.

Swanson, Scott R., Lujun Su, and Julija Dzenkovska (2016), “Contingent Effect of Destination Social Responsibility on Tourists’ Environmentally Responsible Behavior,” Academy of Marketing Annual Conference: Radical Marketing, Fraser McLeay (ed), Newcastle, England 1-7.

Larson, Brian, Scott R. Swanson and Kevin Gwinner (2016), “A Closer Look at the "Future NFL Fan": Key Differences Important to Marketers between the Non-Season Ticket Member and the Season Ticket Member,” in 28^th Annual Conference of the International Academy of Business Disciplines: Creating Measurement Criteria to Determine the Worldwide Impact of Western Theories and Policies, John Fisher (ed), Las Vegas, NV. 5.

Swanson, Scott R. and Lujun Su (2015), “Reputation and the Role of Relationship Quality in a Chinese Lodging Context,” in 53^rd Annual Society for Marketing Advances Conference Proceedings, Real Time Marketing, Rebecca VanMeter and Jeri Weiser (eds), San Antonio, TX. 157-158. Best Paper in Services Marketing Track.

Swanson, Scott R., Carol Azab, and Charlene Davis (2015), “Outraging to Delightful Classroom Incidents: Student Discussion, Diffusion, and Future Enrollment,” in 20^th Annual Fall Marketing Management Association Conference Proceedings, The Art and Science of Marketing Education: 2015 Proceedings of the Marketing Management Association, Lisa Lindgren, Brent Smith, and Deborah DeLong (eds), San Juan, Puerto Rico, 60-61.

Swanson, Scott R., Lujun Su, and Maxwell Hsu (2015), “Destination Social Responsibility and the Role of Consumption Emotions,” in International Academy of Business and Public Administration Disciplines (IABPAD) Conference Proceedings, Dallas, TX., 12 (2), 579-584.

Swanson, Scott R., Lujun Su, and Xiaohong Chen (2015), “Understanding the Service Evaluation, Consumption Emotions, and Behavioral Intentions Relationship for Chinese Lodging Guests,” in Annual Marketing Management Association Conference Proceedings, Change as a Constant: 2015 Proceedings of the Marketing Management Association, Lisa Lindgren and Brent Smith (eds), Chicago, IL., 113. McGraw-Hill Education Distinguished Paper Award.

Swanson, Scott R., Lujun Su, and Xiaohong Chen (2015), “Service Quality and Chinese Tourists: The Role of Relationships,” in Annual Marketing Management Association Conference Proceedings, Change as a Constant: 2015 Proceedings of the Marketing Management Association, Lisa Lindgren and Brent Smith (eds), Chicago, IL., 112.

Scott R. Swanson, Carol Azab and J. Charlene Davis (2015), “Delightful and Outraging Critical Classroom Incidents,” in Annual Marketing Management Association Conference Proceedings, Change as a Constant: 2015 Proceedings of the Marketing Management Association, Lisa Lindgren and Brent Smith (eds), Chicago, IL., 72-73.

Scott R. Swanson, Scott R. and Chuck Tomkovick (2014), “Career Outcomes and Marketing Graduate Strengths,” in International Academy of Business and Public Administration Disciplines (IABPAD) Conference Proceedings, Dallas, TX., 11 (2), 208-213.

Scott R. Swanson, Lujun Su, and Xiaohong Chen (2014), “Chinese Tourists Satisfaction with Lodging Providers: The Impact of Perceived Social Responsibility and Reputation on Behavioral Intentions,” in International Academy of Business and Public Administration Disciplines (IABPAD) Conference Proceedings, Dallas, TX., 11 (2), 214-219.

LuJun Su, Maxwell Hsu and Scott R. Swanson (2012), “Determinants of World Heritage Destination Competitiveness in China” in International Conference on Business, Hospitality and Tourism Management: Resilience, Rethinking, Rebounding, Marilyn Robinson-Cornelius (ed), Montego Bay, Jamaica., 33-34.

Scott R. Swanson (2012), “What is Marketing? Active Learning Using Collage,” in Marketing Management Association 2012 Fall Educators’ Conference Proceedings, Brian A. Vander Schee (ed), Minneapolis, MN., 11-12.

Scott R. Swanson (2012), “Business Student Expectations and Perceptions Regarding Internships,” in Annual Marketing Management Association Conference: Values and Vision Marketing in Times of Change: 2012 Proceedings of the Marketing Management Association, Donald P. Roy, Carrie Trimble and Stacey Hills (eds), Chicago, IL., 181.

Scott R. Swanson, Yinghua Huang and Baoheng Wang (2011), “Service in the Hospitality Industry: A Chinese and American Comparison of Failures and Recovery Strategies,” in The Sustainable Global Marketplace: 2011 Proceedings of the Annual Conference of the Academy of Marketing Science, Mary Conway Dato (ed.), Coral Gables, FL., 34, 142.

Scott R. Swanson and Chuck Tomkovick (2011), “Marketing Internships: Expectations and Perceptions of Students and Internship Providers,” The Sustainable Global Marketplace: 2011 Proceedings of the Annual Conference of the Academy of Marketing Science, Mary Conway Dato (ed.), Coral Gables, FL., 34, 8.

Scott R. Swanson, Yinghua Huang and Baoheng Wang (2010), “Hospitality and Tourism Based Critical Incidents: An Exploration of Cultural Differences,” International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), San Juan, Puerto Rico.

Swanson, Scott R. (2010), “Assessing Marketing Internships: Perspectives from Internship Providers,” in Innovative Marketing in a Challenging Global Economy: 2010 Annual Marketing Management Association Conference Proceedings, Donald P. Roy and Rama Yelkur (eds), Chicago, IL., 11.

Swanson, Scott R. and Maxwel Hsu (2009), “Repurchase and Word-of-Mouth Behaviors in the Hospitality Industry: Failure Severity and Recovery Locus Attribution Impacts,” in 2009 Summer Educators’ Proceedings, Enhancing Knowledge Development in Marketing, Michael Kamins and Ingrid M. Martin (eds), Chicago: Illinois. 20, 183-184.

Scott R. Swanson and J. Charlene Davis (2009), “Disaster and Delight in the Performing Arts: A Critical Incidence Analysis,” in 10^th International Conference on Arts and Cultural Management (AIMAC), Dallas, TX., CD-ROM.

Maxwell K. Hsu, Yinghua Huang and Scott Swanson (2009), “Store Image, Customer Satisfaction and Behavioral Intentions: Grocery Shopping in a Typical American College Town,” in Southwest Decision Sciences Institute (SWDSI), Oklahoma City, OK., 40, 557-558.

Swanson, Scott R., Kevin Gwinner and Brian V. Larson (2008), “Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit,” in Global Conference on Business and Finance, The Institute for Business and Finance Research, San Jose, Costa Rica, 3 (2), p. 87-89. [Outstanding Research Award]

Swanson, Scott R., Robert Frankel and Mariusz Sagan (2007), “An Exploration of Cultural Differences in Consumer Switching,” in 7^th Global Conference on Business & Economics, Association for Business & Economics Research and International Journal of Business & Economics, Rome, Italy, 1-8.

Swanson, Scott and J. Charlene Davis (2007), “Patron Perceptions of Service Quality Attributes at Performing Arts Events,” in 2007 Hawaii International Conference on Business, Honolulu, Hawaii, 747.

Swanson, Scott (2007), “Word of Mouth: The Moderating Impact of Consumer Assertiveness and Aggressiveness,” 2007 Hawaii International Conference on Business, Honolulu, Hawaii, 2609-2610.

Swanson, Scott, J. Charlene Davis, and Yushan Zhao (2005), “The Mediating Role of Trust and Satisfaction in an Experiential Services Context,” in SERVSIG Research Conference 2005, National University of Singapore and American Marketing Association, 31.

Larson, Brian, Kevin Gwinner, and Scott Swanson (2004), “Reaching the Highest Fruit: A Study of Professional Sports Targeting Women,” in Business Research Yearbook: Global Business Perspectives Vol. 11, Carolyn Gardner, Jerry Biberman and Abbass Alkhafaji (eds), McNaughton and Gunn, Inc., Saline, MI, 1099-1103.

Swanson, Scott R., Robert Frankel, and Mariusz Sagan (2004), “Customer Switching Behavior in Service Industries: A Cross-Cultural Comparison,” in Service Systems and Service Management-Proceedings of ICSSSM’04 Volume II, Jian Chen (ed), International Academic Publishers World Publishing Corporation, 1011-1016.

Swanson, Scott R. and J. Charlene Davis (2004), “Who’s In the House: A Social Identity Perspective on Arts Patronage,” in Developments in Marketing Science Volume 28, Harlan E. Spotts (ed), Academy of Marketing Science, 28.

Swanson, Scott R. and Kevin Gwinner (2002), “An Overview of the Sports Marketing Curriculum,” in AMA Summer Educators’ Conference: Toward Tomorrow: Domestic, Global, Virtual Marketing, William J. Kehoe and John H. Lindgren Jr. (eds), American Marketing Association, 21-22.

Swanson, Scott R., Kevin Gwinner, and Brian Larson (2001), “Take Me Out to the Ball Game: What Motivates Fan Game Attendance and Word-of-Mouth Behavior?” in AMA Summer Educators’ Conference: A Marketing Odyssey, Stephen J. Grove and Greg W. Marshall (eds), American Marketing Association, 176-177.

John, Eaton, Kevin Gwinner, Brian Larson and Scott Swanson (2001), “The Role of Spectators” Attitudes Towards Commercialization on the Effectiveness of Corporate Sponsorship of Sporting Events,” in Developments in Marketing Science Volume 26, Melissa Moore and Robert Moore (eds), Academy of Marketing Science.

Swanson, Scott R. and Kevin Gwinner (2000), “A Model of Fan Identification and Sponsorship Success,” abstract in AMA Summer Educators’ Conference: Enhancing Knowledge Development in Marketing, Gregory T. Gundlach and Patrick E. Murphy (eds), American Marketing Association, 147.

Swanson, Scott R. and J. Charlene Davis (2000), “A Typology of Classroom Failures and Recovery Strategies: The Marketing Students Perspective,” abstract in AMA Summer Educators’ Conference: Enhancing Knowledge Development in Marketing, Gregory T. Gundlach and Patrick E. Murphy (eds), American Marketing Association, 93-94.

Swanson, Scott R. and Charlene Davis (1999), “A Focus on Locus: An Exploratory Study of the Relationship of Differential Loci with Consumer Perceptions and Behavioral Intentions,” in SERVSIG Services Research Conference: Jazzing in to the New Millennium, Ray Fisk and Liam Glynn (eds.), American Marketing Association and the University of New Orleans.

Swanson, Scott R. and Charlene Davis (1997), “Assertive and Aggressive Consumers: An Investigation of Post-Service Recovery Perceptions and Intentions,” abstract in Frontiers in Services, Roland T. Rust and Richard L. Oliver (eds), American Marketing Association and the Center for Service Marketing at Vanderbilt University.

Swanson, Scott R., Scott W. Kelley, and Michael J. Dorsch (1995), “Consumer Orientation, Ethical Profiles, and Buyer/Seller Relationships,” abstract in AMA Winter Educators’ Conference: Marketing Theory and Applications, Vol. 6, D.W. Stewart and N.J. Vilcassim (eds.), American Marketing Association, 372-373.

Swanson, Scott R. (1994), “Hedonic Atmospherics:  Eliciting Fantasy for Competitive Advantage,” in Retailing:  Theories and Practices for Today and Tomorrow, Vol. 7, Robert L. King (ed.), Academy of Marketing Science, 22-24.

PRESENTATIONS

(April 12, 2024) “Critical Classroom Incidents: Emotional and Behavioral Reponses of Marketing Students,” presented at the American Marketing Association International Collegiate Conference: Ready to Launch, New Orleans, LA.

(April 12, 2024) “Chapter Leadership Workshop: How to Become Chapter of the Year,” presented at the American Marketing Association International Collegiate Conference: Ready to Launch, New Orleans, LA.

(March 13, 2020) “Becoming a Top Chapter” presented at the 42^st Annual American Marketing Association International Collegiate Conference: Greater Together, New Orleans, LA.

(March 13, 2020) “New Faculty Advisor Workshop” presented at the 42^st Annual American Marketing Association International Collegiate Conference: Greater Together, New Orleans, LA.

(March 12, 2020) “An Exploratory Study of Vicariously Embarrassing Classroom Incidents,” presented at the 42^nd Annual American Marketing Association International Collegiate Conference: Greater Together, New Orleans, LA.

(April 12, 2019) “Leading Your Chapter to Success” presented at the 41^st Annual International Collegiate Conference: Market Ambitiously, sponsored by the American Marketing Association, New Orleans, LA.

(November 2, 2018), “An Application of Anthropomorphism: Mascots as Effective Branding Communication Sources,” presented at Society for Marketing Advances Conference - Back to the Future: Revisiting the Foundations of Marketing, West Palm Beach, FL.

(November 2, 2018), “Hotel Employee Well-being and Supportive Green Behaviors: The Impact of Social Responsibility, Trust, and Identification,” presented at Society for Marketing Advances Conference - Back to the Future: Revisiting the Foundations of Marketing, West Palm Beach, FL.

(November 1, 2018), “Making the Most of Teaching Research Opportunities: Research Methods for All Scholars, Not Just Teaching Scholars,” presented at Society for Marketing Advances Conference - Back to the Future: Revisiting the Foundations of Marketing, West Palm Beach, FL.

(April 19, 2018), “Student Perceptions of Marketing Reconsidered,” presented at MBAA International Conference: Marketing Management Association, Chicago, IL.

(April 18, 2018), “Tourist Perceptions and Environmentally Responsible Behavior: The Mediating Role of Relational Quality,” MBAA International Conference: Marketing Management Association, Chicago, IL.

(November 11, 2017), “Turkey Attack! An Introduction to Cialdini’s Six Principles of Persuasion,” presented at Society for Marketing Advances Conference: Ethical Decisions in Lifestyle Choices, Louisville, Ky.

(November 11, 2017), “Destination Reputation: The Moderating Role of Relationship Quality on Subjective Well-being and Environmentally Responsible Behaviors.” presented at Society for Marketing Advances Conference: Ethical Decisions in Lifestyle Choices, Louisville, Ky.

(November 10, 2017), “Strategies to Achieve Full Professor,” presented at Society for Marketing Advances Conference: Ethical Decisions in Lifestyle Choices, Louisville, Ky.

(April 6, 2017) “Understanding the Impact of Fan Identification on Attitudes and Intentions: The Moderating Effect of Onsite Sponsor Activation,” presented at the 29^th Annual Conference of the International Academy of Business Disciplines: Utilizing Dialog and Understanding to Navigate Uncertain Political and Economic Times, New Orleans, LA.

(March 22, 2017) “Promising Practices in Marketing Scholarship,” presented at the 53^rdAnnual Marketing Management Association Conference, Chicago, IL.

(March 17, 2017) “Become a Top Chapter – Tips from the 2016 Platinum Circle” presented at the 39th Annual International Collegiate Conference: Power in Connections, sponsored by the American Marketing Association, New Orleans, LA.

(March 16, 2017) “Perceptions of Marketing: A View from the Aisle,” presented at the 39th Annual American Marketing Association International Collegiate Conference: Power in Connections, sponsored by the American Marketing Association, New Orleans, LA. Best Paper Award.

(October 20, 2016) “Corporate Social Responsibility and Green Consumer Behavior,” presented at the Academy of Business Research Fall 2016 Conference. Biloxi MS.

(July 7, 2016), “Contingent Effect of Destination Social Responsibility on Tourists’ Environmentally Responsible Behavior,” presented at the Academy of Marketing Annual Conference: Radical Marketing. Newcastle, England.

(March 31, 2016) “A Closer Look at the "Future NFL Fan": Key Differences Important to Marketers between the Non-Season Ticket Member and the Season Ticket Member,” presented at the 28^th Annual Conference of the International Academy of Business Disciplines: Creating Measurement Criteria to Determine the Worldwide Impact of Western Theories and Policies. Las Vegas, NV.

(March 18, 2016) “Becoming a Top AMA Collegiate Chapter,” presented at the 38th Annual International Collegiate Conference: Mint Your Future, sponsored by the American Marketing Association, New Orleans, LA.

(December 2, 2015) “The Reputation and Behavioral Intentions Relationship: The Role of Satisfaction, Identification, and Commitment,” presented at the ����Vlog College of Business Faculty Forum, Eau Claire, WI.

(November 5, 2015) “Reputation and the Role of Relationship Quality in a Chinese Lodging Context,” presented at the 53^rd Annual Society for Marketing Advances Conference, San Antonio, TX. Best Paper in Services Marketing Track.

(September 18, 2015) “Outraging to Delightful Classroom Incidents: Student Discussion, Diffusion, and Future Enrollment,” presented at the 20^th Annual Fall Marketing Management Association Conference: The Art and Science of Marketing Education, San Juan, Puerto Rico.

(April 25, 2015) “Destination Social Responsibility and the Role of Consumption Emotions,” presented at the International Academy of Business and Public Administration Disciplines Conference, Dallas, TX.

(March 27, 2015) “Understanding the Service Evaluation, Consumption Emotions, and Behavioral Intentions Relationship for Chinese Lodging Guests,” presented at the 51^st Annual Marketing Management Association Conference, Chicago, IL. McGraw-Hill Education Distinguished Paper Award: MBAA Best Conference Paper Award.

(March 27, 2015) “Service Quality and Chinese Tourists: The Role of Relationships,” presented at the 51^st Annual Marketing Management Association Conference, Chicago, IL.

(March 27, 2015) “Delightful and Outraging Critical Classroom Incidents,” presented at the 51^st Annual Marketing Management Association Conference, Chicago, IL.

(March 21, 2015) “Creating and Running a Successful Chapter Marketing Agency,” presented at the 37th Annual International Collegiate Conference: AMAze Yourself, sponsored by the American Marketing Association, New Orleans, LA.

(April 26, 2014) “Chinese Tourists Satisfaction with Lodging Providers: The Impact of Perceived Social Responsibility and Reputation on Behavioral Intentions,” presented at the International Academy of Business and Public Administration Conference, Dallas, TX.

(April 26, 2014) “Career Outcomes and Marketing Graduate Strengths,” presented at the International Academy of Business and Public Administration Conference, Dallas, TX.

(April 12, 2014) “Leading Your Chapter to Success: Become a Top Chapter,” presented at the 36th Annual International Collegiate Conference: Return of the Marketers, sponsored by the American Marketing Association, New Orleans, LA.

(April 10, 2014) “American Marketing Association Collegiate Chapters Faculty Advisor Workshop,” presented at the 36th Annual International Collegiate Conference: Return of the Marketers, sponsored by the American Marketing Association, New Orleans, LA.

(April 10, 2013) “A Cross-Cultural Comparison of Hospitality-Based Critical Incidents,” presented at the ����Vlog College of Business Faculty Forum, Eau Claire, WI.

(March, 22, 2013) “Judging Insights,” presented at the 35th Annual International Collegiate Conference: Live the Marketing Life, sponsored by the American Marketing Association, New Orleans, LA.

(October 12, 2012) “Determinants of World Heritage Destination Competitiveness in China” presented at the International Conference on Business, Hospitality and Tourism Management: Resilience, Rethinking, Rebounding, Montego Bay, Jamaica.

(September 19, 2012) “What is Marketing? Active Learning Using Collage,” presented at the 17^th Annual Marketing Management Association Fall Educators’ Conference, Minneapolis, MN.

(September 19, 2012) “Starting or Revamping an AMA Collegiate Chapter,” presented at the 17^th Annual Marketing Management Association Fall Educators’ Conference, Minneapolis, MN.

(March 30, 2012) “Business Student Expectations and Perceptions Regarding Internships,” presented at the Annual Marketing Management Association Conference: Values and Vision Marketing in Times of Change, Chicago, IL.

(March, 24, 2012) “Leading Your Chapter to Success: Judging Insights,” presented at the 34th Annual International Collegiate Conference: Marketing Always Evolving, sponsored by the American Marketing Association, New Orleans, LA.

(May 25, 2011) “Service in the Hospitality Industry: A Chinese and American Comparison of Failures and Recovery Strategies,” presented at the Annual Conference of the Academy of Marketing Science, Coral Gables, FL.

(May 24, 2011) “Marketing Internships: Expectations and Perceptions of Students and Internship Providers,” presented at the Annual Conference of the Academy of Marketing Science, Coral Gables, FL.

(March, 25, 2011) “Creating and Presenting the Winning Case,” presented at the 33^rd Annual International Collegiate Conference: Getting into the Game, sponsored by the American Marketing Association, New Orleans, LA.

(July 29, 2010) “Hospitality and Tourism Based Critical Incidents: An Exploration of Cultural Differences,” presented at the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), San Juan, Puerto Rico.

(April 10, 2010) “Presenting the Winning Case Entry,” presented at the 32^nd Annual International Collegiate Conference: Tapping into the New Normal, sponsored by the American Marketing Association, New Orleans, LA.

(April 10, 2010) “Leading Your Chapter to Success: Fundraising Tips,” presented at the 32^nd Annual International Collegiate Conference: Tapping into the New Normal, sponsored by the American Marketing Association, New Orleans, LA.

(March 24, 2010), “Assessing Marketing Internships: Perspectives from Internship Providers,” presented at the Marketing Management Association: Innovative Marketing in a Challenging Global Economy, Chicago: IL.

(November 4, 2009), “The Effect of Recovery Locus Attributions and Service Failure Severity on Customer Loyalty,” presented at the ����Vlog College of Business Faculty Forum, Eau Claire, WI.

(August 9, 2009), “Repurchase and Word-of-Mouth Behaviors in the Hospitality Industry: Failure Severity and Recovery Locus Attribution Impacts,” presented at the AMA Summer Educators’ Conference, Enhancing Knowledge Development in Marketing, Chicago: IL.

(June 29, 2009), “Disaster and Delight in the Performing Arts: A Critical Incidence Analysis,” presented at the 10^th International Conference on Arts and Cultural Management (AIMAC), Dallas, TX.

(March 28, 2009), “Get AMPed: Utilizing the Ambassador Program to Revitalize your Organization,” presented at the 31^st Annual International Collegiate Conference: Capture Your Marketing Power, sponsored by the American Marketing Association, New Orleans, LA.

(March 28, 2009), “Presenting a Winning Case Entry,” presented at the 31^st Annual International Collegiate Conference: Capture Your Marketing Power, sponsored by the American Marketing Association, New Orleans, LA.

(February 26, 2009), “Store Image, Customer Satisfaction and Behavioral Intentions: Grocery Shopping in a Typical American College Town,” presented at the Southwest Decision Sciences Institute (SWDSI), Oklahoma City, OK.

(May 29, 2008), “Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit,” presented at the Global Conference on Business and Finance, San Jose, Costa Rica. [Best in Session Award]

(October 13, 2007) “An Exploration of Cultural Differences in Consumer Switching,” presented at the 7^th Global Conference on Business & Economics, sponsored by the Association for Business & Economics Research and International Journal of Business & Economics, Rome, Italy.

(May 25, 2007), “Patron Perceptions of Service Quality Attributes at Performing Arts Events,” presented at the 2007 Hawaii International Conference on Business, Honolulu, Hawaii.

(May 25, 2007) “Word of Mouth: The Moderating Impact of Consumer Assertiveness and Aggressiveness,” presented at the 2007 Hawaii International Conference on Business, Honolulu, Hawaii.

(May 27, 2006), “Services Post-Switching Word-of-Mouth: An Examination of Five Cultures,” presented at the 2006 Hawaii International Conference on Business, Honolulu, Hawaii.

(June 4, 2005), “The Mediating Role of Trust and Satisfaction in an Experiential Services Context,” presented at the 2005 SERVSIG Research Conference, Singapore, Singapore.

(July 21, 2004), “Customer Switching Behavior in Service Industries: A Cross-Cultural Comparison,” presented at the 2004 International Conference on Service Systems and Service Management, Beijing, China.

(May 26, 2004), “Who’s In the House: A Social Identity Perspective on Arts Patronage,” presented at the 27^th Annual Conference of the Academy of Marketing Science: Developments in Marketing Science, Vancouver, Canada.

(March 27, 2004), “Reaching the Highest Fruit: A Study of Professional Sports Targeting Women,” presented at the 16^th Annual International Academy of Business Disciplines (IABD): Recreating Sustainable Global Organizations, San Antonio, Texas.

(March 26, 2004), “Creating Winning Student AMA Chapters,” presented at the 26^th Annual International Collegiate Conference: Building Your Brand Equity, sponsored by the American Marketing Association, New Orleans, LA.

(October 4, 2002), “Image Transfer and the Impact of Team Identification on Sponsorship Related Behavioral Intentions,” 2002 American Marketing Association Faculty Consortium on Sports Marketing, Scott Kelley and Bob Dahlstrom (Co-Chairs), hosted by the University of Kentucky Gatton College of Business & Economics.

(August 6, 2002), “Corporate Event Sponsorship: Assessing the Impact of Team Identification on Image Transfer,” Special Session in the Sports and Special Event Marketing Track at AMA Summer Educators’ Conference: Toward Tomorrow: Domestic, Global and Virtual Marketing, Gregory M. Pickett (Chair), sponsored by the American Marketing Association.

(August 4, 2002), “An Overview of the Sports Marketing Curriculum,” presented at the AMA Summer Educators’ Conference: Toward Tomorrow: Domestic, Global, Virtual Marketing, sponsored by the American Marketing Association.

(August 13, 2001), “Take Me Out to the Ball Game: What Motivates Fan Game Attendance and Word-of-Mouth Behavior?” presented at the AMA Summer Educators’ Conference: A Marketing Odyssey, sponsored by the American Marketing Association.

(June 2, 2001), “The Role of Spectators” Attitudes Towards Commercialization on the Effectiveness of Corporate Sponsorship of Sporting Events,” presented at the Academy of Marketing Science Annual Conference: New Meanings for Marketing in a New Millenium, sponsored by the Academy of Marketing Science.

(August 7, 2000), “A Model of Fan Identification and Sponsorship Success,” presented at the AMA Summer Educators’ Conference: Enhancing Knowledge Development in Marketing, sponsored by the American Marketing Association.

(August 6, 2000), “A Typology of Classroom Failures and Recovery Strategies: The Marketing Students Perspective,” presented at the AMA Summer Educators’ Conference: Enhancing Knowledge Development in Marketing, sponsored by the American Marketing Association.

(April 12, 1999), “A Focus on Locus: An Exploratory Study of the Relationship of Differential Loci with Consumer Perceptions and Behavioral Intentions,” presented at the SERVSIG Services Research Conference: Jazzing in to the New Millennium, sponsored by the American Marketing Association and the University of New Orleans.

(October 4, 1997), “Assertive and Aggressive Consumers: An Investigation of Post-Service Recovery Perceptions and Intentions,” presented at the Frontiers in Services conference, sponsored by the American Marketing Association and the Center for Service Marketing at Vanderbilt University.

(February 14, 1995), “Consumer Orientation, Ethical Profiles, and Buyer/Seller Relationships,” presented at the AMA Winter Educators’ Conference:  Marketing Theory and Applications, sponsored by the American Marketing Association.

(October 22, 1994), “Hedonic Atmospherics: Eliciting Fantasy for Competitive Advantage,” presented at the Retailing: Theories and Practices for Today and Tomorrow Conference, sponsored by the Academy of Marketing Science.

STUDENT RESEARCH MENTORING

Kaitlyn Riehle, Jacob Ellingboe, Connor Dallman, and Scott R. Swanson (2024) “Embracing the Future: A Qualitative Examination of GEN-Z and Sustainability,” Celebration of Excellence in Research and Creative Activity (CERCA). Presented April 24 -25.

Kaitlyn Riehle, Jacob Ellingboe, Connor Dallman, and Scott R. Swanson (2024) “Targeting the Future: Identification of Sustainability Market Segments,” Celebration of Excellence in Research and Creative Activity (CERCA). Presented April 24 -25.

Hannah Miley and Scott R. Swanson (2024) “Are Good Salespeople Born or Made?,” Celebration of Excellence in Research and Creative Activity (CERCA). Presented April 24 -25.

Maggie Hall, Ryan Dainsberg, Parichay Singh, and Scott R. Swanson (2020) “Vicarious Embarrassment in the Classroom Revisited,” Celebration of Excellence in Research and Creative Activity (CERCA). Presented April 27 - May 1.

Parichay Singh and Scott R. Swanson (2020), “The Relationship of Attributions for Witnessed Embarrassment to Cognition, Affect, and Intention,” American Marketing Association International Collegiate Conference: Greater Together. Poster Session. Presented March 12.

Maggie Hall and Scott R. Swanson (2020), “Stop Embarrassing Yourself: An Exploratory Study of Vicarious Embarrassment,” American Marketing Association International Collegiate Conference: Greater Together. Poster Session. Presented March 12. [2^nd Place Research Poster]

Ryan Dainsberg and Scott R. Swanson (2020), “The VE Scale and Response to Observed Behaviors,” American Marketing Association International Collegiate Conference: Greater Together. Poster Session. Presented March 12. [Top Research Poster Finalist]

Sarah Peichel, Haley Stark and Scott R. Swanson (2019), “Understanding Vicarious Embarrassment of Students in the College Classroom,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 236, p. 117. Presented May 1-2.

Megan Glaeser, Addie Borchert, Alexa Brooks, and Scott R. Swanson (2019), “Segmenting the News Consumption Marketplace” Celebration of Excellence in Research and Creative Activity (CERCA), poster 238, p. 116. Presented May 1-2.

Sam Panos, Joel Meier and Scott R. Swanson (2019), “Understanding Generation-Z News Consumption,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 237, p. 116. Presented May 1-2.

Livingston, Sydney Kae, Stephanie Christina Symons and Scott Swanson (2018), “Understanding Female Cosmetic Related Behaviors and Consumption Drivers,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 114, p. 101. Presented May 2-3.

LaLuzerne, Mandy, and Scott Swanson (2018) Differences and Commonalities of Undergraduates’ Perceptions of Marketing: An Analysis of Business and Non-Business Majors,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 113, p. 101-102. Presented May 2-3.

Schwonke, Mitchell, Sam Nechkash and Scott Swanson (2016), “UW-Eau Claire Marketing Department Brand Audit: Student Perspectives,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 114, p. 98. Presented April 27-28.

Thomas, Dylan, Jacob Pederson and Scott Swanson (2016), “UW-Eau Claire Marketing Department Brand Audit: Alumni Perspectives,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 117, pp. 98-99. Presented April 27-28.

Benzo, Tomas, Jeff Skaer and Scott Swanson (2016), “Professional Football Spectator Perceptions: A Comparison of (Non)Tailgaters,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 142, pp. 97-98. Presented April 27-28.

Benzo, Tomas, Sydney Livingston, Conner Adams and Scott Swanson (2016), “Sportscape Perceptions and Impacts,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 141, p. 98. Presented April 27-28.

Benzo, Tomas, Haley Rockweiler, Jacob Pederson and Scott Swanson (2016), “An Investigation of Pre-game Entertainment: A Professional Football Context,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 140, pp. 96-97. Presented April 27-28.

Thomas, Dylan Dakota and Scott Swanson (2016), “Brand Audit of a Marketing Department: The Students View,” American Marketing Association 38^th Annual International Collegiate Conference: Mint Your Future, March 18, New Orleans, LA.

Schwonke, Mitchell Alan and Scott Swanson (2016), “Alumni Perceptions of a Marketing Program,” American Marketing Association 38^th Annual International Collegiate Conference: Mint Your Future, March 18, New Orleans, LA.

Nyholm, Whitney A., Michaela K. Perz, Phillip J. Dickinson and Scott Swanson (2015), “Viability of Corporate Sponsorship for the National Wheelchair Basketball Association,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 127, p. 88. Presented April 29-30.

Davis, Brooke, Amanda L. Cornell, Nathaniel J. Guralski and Scott Swanson (2015), “NFL 101: Understanding the Female Market for Professional Football,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 128, p. 88. Presented April 29-30.

Kubitschek, Keith, Brandon G. Boogren, and Scott Swanson (2015), “Fan Identification and Segmentation of NFL Workshop Participants,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 129, p. 89. Presented April 29-30.

Higley, Madeline A., Ariel Wegner and Scott Swanson (2014), “Undergraduate Internships: How Values and Search Strategies Differ across Business Majors and Internship Providers,” Celebration of Excellence in Research and Creative Activity (CERCA), poster 95, p. 27. Presented April 30-May 1.

Higley, Madeline A., Michael G. Boucher and Scott Swanson (2014), “Critical Classroom Encounters: Student Perspectives,” Celebration of Excellence in Research and Creative Activity (CERCA) poster 86, p. 27. Presented April 30-May 1.